Apple may finally pull the plug on its 18-year-old iTunes service. Ahead of the company’s annual developer conference, WWDC 2019, Apple has already signalled to phase out the platform.
iTunes was introduced by Steve Jobs on January 9, 2001. The software was instrumental to the success of the iPod and individual song sales but it wasn’t without its faults. It has received much general criticism that praises from its users since it was introduced.
Apple has wiped all social media content including photos, videos and posts from the official Facebook page for it. MacRumors reports that Apple has migrated the page to the new Apple TV page on Facebook. Apple has done the same on Instagram where it is redirecting users to Instagram account. The company is also redirecting visitors from itunes.apple.com to music.apple.com.
“Apple has done what Apple does best — make complex applications easy, and make them even more powerful in the process.” Steve Jobs, then Apple’s CEO had said in a press release in 2001. “iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.
Apple has already begun its efforts to transition from a hardware company to a services company. Earlier this year, it launched Apple TV+, Apple News Plus and Apple Arcade services that focus on increasing user engagement on the iOS platform.
Apple is preparing a standalone Music, TV and Podcasts apps – presumably for inclusion in macOS 10.15 – to collectively replace iTunes. The intelligence lines up with earlier predictions from 9to5Mac. They claimed iTunes would be renamed to Music and focus exclusively on that category.
In the absence of it, users will be able to manage their Apple gadgets through the Music app.
Apart from iTunes replacement, Apple is expected to unveil new services and updates to the existing ones. Apple’s WWDC 2019 developer conference is scheduled to begin on June 3.